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Privacy Policy

PRIVACY POLICY
Last updated 5/17/2025

This privacy notice for Alpine Performance Labs, Inc. (“APL,” “we,” “us,” or “our”) describes how and why we might collect, store, use and/or share your information when you visit https://www.apl.training and is subject to the Terms and Conditions. Please note that the practices described in this Privacy Policy apply only to information we gather on our website or during direct engagement through our services. They do not apply to information provided to third-party platforms we may use, such as Everfit, Stripe, or any scheduling or communication services. It is your responsibility to review their privacy policies.

Questions or concerns? By using https://www.apl.training, you agree to this Privacy Policy. If you do not agree, please do not use the site or related services. You can contact us at info@apl.training with any questions.

WHAT INFORMATION DO WE COLLECT?

Personal Data: We collect personal information that you voluntarily provide to us through online forms, program registrations, or direct communication, and that upon submission you consent to providing such information. This includes:

  • Name
  • Email address
  • Phone number
  • Billing address
  • Payment details (processed securely by third-party vendors)
  • Health or training background (only if you voluntarily share such information with your explicit and prior consent)

Usage Data: When you interact with the site, we collect limited non-personal data through logs and cookies, such as:

  • IP address
  • Time and date of access
  • Pages visited
  • Browser type and device info

Cookies and Tracking: We use cookies to improve site functionality and user experience. You can disable cookies in your browser settings, although this may impact your use of some features.

HOW DO WE USE YOUR PERSONAL DATA?

We use the information we collect to:

  • Provide services and customer support
  • Facilitate billing and transactions
  • Communicate updates or changes to services
  • Personalize user experience
  • Track usage trends and improve the site
  • Comply with legal and regulatory obligations

WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may share your information with:

  • Trusted service providers (e.g., Stripe, Everfit, TeamBuildr, GymStudio, etc.) – in each case, as applicable and necessary, APL and the service provider have entered into proper data processing agreements
  • Contractors or employees performing work on our behalf
  • Legal or regulatory bodies, if required

We do not sell or rent your information to any third party.

HOW DO WE KEEP YOUR INFORMATION SAFE?

We follow standard security protocols and use secure platforms to protect the information you provide. Despite these efforts, no method of transmission over the Internet is completely secure. Use our Services at your own risk.

HOW LONG DO WE KEEP YOUR INFORMATION?

We retain your personal data for as long as necessary to provide services and comply with our legal obligations. When no longer required, we securely delete or anonymize it.

DO WE COLLECT INFORMATION FROM MINORS?

APL does not knowingly collect data from individuals under 18 without verifiable parental or guardian consent.

WHAT ARE YOUR PRIVACY RIGHTS?

You may request to:

  • Review the personal information we have
  • Correct or update your details
  • Delete your information (as permitted by law)
  • Opt out of promotional communication

To exercise your rights, contact us at info@apl.training

If APL declines to take action on your request, you have the right to appeal. You can submit an appeal by contacting APL at info@apl.training within forty five days of receiving APL’s decision. APL will inform you in writing within forty five days of any action taken or not taken in response to the appeal, including a written explanation of thre reasons for the decision. If you are dissatisfied with APL’s decision on your appeal, you have the right contact the Colorado Attorney General. 

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically. Changes will be posted at https://www.apl.training with an updated revision date.

CONTACT US

Alpine Performance Labs, Inc.
826 Highway 133 Unit A2
Carbondale, CO 81623
info@apl.training

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